Explain why the story matters
Set a campaign goal and destination. For a research report, tell teammates who it is for and which finding could start a useful conversation.
Give every post a useful starting point.
A link in a company chat still leaves employees wondering what to say. Put the story, purpose and supporting material together before asking your team to share.
30 minutes to explore your team’s next campaign.
tallyman / field notesExample
Example brief: our customer story
- Destination: The full customer story
- Talking point: What changed during onboarding?
- Prompt: Share one lesson from your own experience
Make the next campaign easier to follow.
A clear starting point for employees. A more useful review for marketing.
Make the material easy to use
Collect talking points, a suggested body and relevant assets in the campaign. Employees can build on that context without starting from an empty page.
Invite a perspective, not a copy
Ask a product colleague what surprised them, or a customer success colleague what the story means in practice. A common brief can support different personal posts.
Before you book.
Does everyone have to post the same text?
No. Suggested text gives employees a starting point. They can add their own experience before sharing.
What should we bring to the demo?
Bring an existing article, report or customer story. We can walk through how it becomes a campaign brief and a personal post.
Take a closer look
Personal posts & links
Help employees adapt campaign content in their own voice and share an individual tracking link. Attribute recorded visits to the teammate and campaign.
Content distributionGive reports, customer stories and events a team distribution workflow. Prepare a campaign brief, support personal posts and review tracked visits.
See what your team’s sharing brings back.
See how this workflow fits your team in a 30-minute demo. We’ll discuss your campaign, team and rollout questions.