Choose one destination and a clear audience
Start with a useful report, customer story or event page. Tell employees who it serves and what a reader should find when they follow the link.
A published story deserves a distribution plan.
Your team already knows the customers, the product and the work behind the story. Help them bring that perspective to the content you have invested in.
30 minutes to explore your team’s next campaign.
tallyman / field notesExample
Example: distributing a research report
- Marketing: the finding worth discussing
- Product: what the finding changes in practice
- Customer success: the question customers ask
Make the next campaign easier to follow.
A clear starting point for employees. A more useful review for marketing.
Match the story to the people sharing it
Invite colleagues with relevant experience. Give them prompts that draw out different angles, rather than asking the whole company for an identical announcement.
Close the loop after sharing
Review visits through the campaign’s tracking links. Bring the response back to contributors and use it to inform the next distribution brief.
Before you book.
Do we need to create new content for tallyman?
No. Start with a destination you already have, such as an article, report or event page, and create a brief around it.
Does tallyman measure report downloads?
The current tracking workflow records visits through the link. A recorded visit does not confirm a download, registration or other action on the destination site.
Take a closer look
Campaign briefs
Give employees campaign context, talking points and assets in one place. Turn existing marketing content into a clear starting point for personal posts.
LinkedInPrepare personal LinkedIn content from a campaign brief and record visits through tallyman links. Explore the manual sharing workflow and measurement limits.
See what your team’s sharing brings back.
See how this workflow fits your team in a 30-minute demo. We’ll discuss your campaign, team and rollout questions.